IGTV App By Instagram Released, Lets You Post Vertical And Longer Videos

Kevin Systrom on stage at the IGTV launch

Instagram already allows users to stream live video for up to an hour, but IGTV will be focused around pre-recorded video uploaded from users similar to YouTube creators. Once you post a video, you can also post it to Facebook simultaneously.

What makes this app different than Youtube is the native support for vertical videos as opposed to landscape video.

First, being designed and meant for consumption on mobile devices means that videos on IGTV will be vertical and take up the entire screen, letting users hold the phone as they usually do while using it.

'You don't have to search to start watching content from people you already follow on Instagram and others you might like based on your interests'.

IGTV will be available both on the main Instagram app (which, according to a blog post from the company, now reaches more than a billion accounts) and on an app of its own.

On Wednesday it announced IGTV, a new longform-video app.

Here's the IGTV video example we came up with around the Yahoo Finance newsroom on Wednesday.

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-Twitter says video makers are welcome to apply to be part of the new "Creator Originals", that will debut later in 2018.

Instagram asked hundreds of prominent users, including Kim Kardashian West, to jump-start the video service.

Earlier on Wednsday, a leaked screenshot from serial tipster Matt Navarra showed that content creators can upload files that are up to 3.6 gigabytes. The app's rate of growth is close to 5% per quarter, dwarfing a competitor like Snapchat and its own corporate parent, Facebook. Will people want to watch videos up to an hour long vertically?

Second, the service starts playing content as soon as you open it. Beyond "Explore", IGTV will also include "For You", "Following", "Popular" and "Continue Watching" tabs, each of which speak for themselves. This move could significantly increase that amount, making Instagram a destination for watching videos as much as checking up on friends' latest adventures. You register for the YouTube Partner Program from within the Creator Studio section of your YouTube channel.

Begun, the online video wars have.

The user update shows Instagram moving further ahead of Snapchat, which lags behind with around 100 million monthly active users. As for now IGTV is ad-free, but companies are sure to make use of this new streaming platform for targeted ads pretty soon. According to market-research firm eMarketer, video makes up 17% of all United States digital ad spending, and an increasing number of people are watching video on their phones.

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