Amazon's website crashes as soon as Prime Day sale begins, users report

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All things considered, it's been a fantastic sales event with some of the best deals we've ever seen on a wide range of popular products, and all the hottest deals of the event have been collected in our Prime Day deals master list.

"Prime Day sales in the United States so far are bigger than ever", an Amazon representative confirmed in an email, adding that customers have purchased millions of Alexa-enabled devices like the Echo Dot and others.

BLUSHING after technical glitches took the sheen off the first hours of its annual Prime Day sale. It's not flawless, and some of those skills need to ironed out, but it's trying to do more in one device than any of the rest of Amazon's lineup.

For what remains of Prime Day, Amazon is giving 20% off anything in its Warehouse to its Prime members.

Top sellers so far include Echo devices, Huggies Nappies, PS4 Pro 1TB Console with Bonus Fortnite Content, Bose QuietComfort Noise Cancelling Wireless Headphones and Kindle Paperwhite. If you have plans to do some discount shopping during Prime Day, you'll need to complete your purchases by July 18 at 3:00 AM ET (12:00 AM PT).

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In the first few hours, users encountered error messages in trying to access Amazon Prime Day deals, with sad-looking dogs on the Amazon error messages quickly becoming an internet meme. According to Amazon India, a large part of its ambitions to increase the number of members is focused on tier-2 markets this year.

Prime Day stretches for 36 hours this year, ending at midnight.

"I'm candidly shocked that they're not prepared for the traffic", Forrester analyst Sucharita Kodali told Bloomberg. Amazon Prime Day 2018 began at 3:00 p.m. EDT. Prime Day features constantly changing deals that run throughout the promotional period.

Amazon created Prime Day in 2015 to mark its 20th anniversary, and its success has inspired other e-commerce companies to invent shopping holidays.

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