Twitch removing ad-free viewing from Twitch Prime

Peterborough England. A report in the US has suggested that over half of all online purchases this Christmas will be

Twitch is letting the ads flood in, even if you paid to keep them out.

As we have continued to add value to Twitch Prime, we have also re-evaluated some of the existing Prime benefits. But it stated that advertising is important to support the site's creators, and this change will apparently "strengthen and expand" advertising opportunities for those creators. As described above, you'll still be able to watch your favorite creator's stream ad-free if you choose them to be the recipient of your free monthly Twitch Prime subscription.

In a new blog post, the Amazon subsidiary company-owned platform announced that Twitch Prime subscriptions provided to Amazon Prime subscribers will no longer be universally ad-free across all channels starting September 14.

Prime members are going to be understandably upset about losing the discounts and Twitch benefits, but it's not entirely without precedent. Twitch Prime, however, is still not offered as a standalone service, and remains as a benefit for Amazon Prime subscribers.

With the 20 percent discount, customers could pre-order brand new full price $59.99 releases for $47.99, a $12 difference before applicable taxes. All eligible pre-orders placed before August 28 will still recent the 20 percent discount, but after that, the new benefit will be in place. Like Amazon's movie and TV streaming support and two-day delivery, the advantages of Twitch Prime are wrapped up over the same $120 annual subscription.

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Members with monthly subscriptions will continue to get ad-free viewing until October 15.

Second, starting on August 28, Prime members will now get a $10 Amazon credit when pre-ordering select games on Amazon.com.

On the advertising front, Twitch is said to be targeting $1 billion in ad sales for 2018. Depending on how many games that ends up being, this could severely cut the savings Prime members receive when buying new games.

So. basically you're removing best prime function?

"Ad-Free Viewing Experience Across Twitch: avoid viewing ads during the broadcast".

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