Apple sees nothing impossible with new iPhones - including what we'll pay

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It has the largest display ever seen in an iPhone.

The XS starts at $999, the XS Max starts at $1099, and the XR starts at $749.

Appearing at the Apple event, Dr. Ivor Benjamin, president of the American Heart Association, called the heart-monitoring features "game changing", especially the ability to detect an irregular heart rhythm, known as atrial fibrillation. Apple has worked on a new back for the Watch and it is now made of either black ceramic or sapphire crystal.

There's also Dual-SIM support but for those outside of China would need to use an e-SIM for the secondary connection.

'Apple's new phone's name is iphone XS which like every other iphone would be EXCESSively overpriced, ' @Bhavessshh tweeted. Apple's chief operating officer Jeff Williams, who announced the new models, described them as an "intelligent guardian for your health".

Others found the company's lack of creativity to be a bigger issue, with many simply calling the new names "dumb" and 'lazy'.

Even if you're not springing for a new iPhone, customers will be able to download iOS 12 starting Monday September 17. iOS 12 features new Animojis, customized Memoji and a much-anticipated time management feature to help people use their devices less. From a hardware perspective, the XR has pretty much the same tech as the Xs and Xs Max.

Inbuilt storage options include 64GB, 256GB, and 512GB for both the iPhone XS and iPhone XS Max.

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Apple iPhone Xr models rest on a table during a launch event on September 12, 2018, in Cupertino, California.

The largest of Apple's three new phones, called the iPhone Xs Max, has a 6.5-inch screen (measured on the diagonal) that's longer than a ham and cheese from Subway. It retains the key advances of the first iPhone X - facial recognition and an edge-to-edge display - but is cheaper while being noticeably larger at 6.1 inches. Yes, the Apple Watch 4 now perform ECG with just a tap of few buttons.

Unfortunately, there's no 3D Touch but Apple is replacing it with Haptic Touch that claims to offer a similar feedback as their MacBook Pro trackpads.

Both are loaded with Apple's new A12 Bionic chip, which Apple claims runs run 15 per cent faster than the A11 chip in the iPhone X. There will also be three versions available for the smartphone: a 64GB model, a 128GB model, and a 256GB model. The iPhone XS and iPhone XS Max also get a new Gold colour option, apart from Space Grey and Silver.

In any case, the new products have garnered a lot of excitement.

With the new iPhones, however, that adapter is no longer in the box.

The iPhone XS and iPhone XS Max are powered by A12 Bionic, a custom build processor with a dedicated 8-core neural engine to uses real-time machine learning and artificial intelligence to enhance photos, gaming and augmented reality experience.

The iPhone is still Apple's most-important product, generating about two-thirds of revenue.

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