First Nike Kaepernick ad to air during NFL opener

Former 49ers QB Colin Kaepernick was announced as the face of Nike's Just Do It campaign

"Even if means sacrificing everything".

Nike's stock price fell by almost 4% when Kaepernick first revealed he was fronting the campaign on social media.

"We wanted to energize its meaning and introduce "Just Do It" to a new generation of athletes", Fisanotti said, per ESPN.

When Nike revealed its recent decision to use Colin Kaepernick as the face of its latest advertising campaign, some sports fans picked up their lighters and scissors to express their outrage.

Donald Trump Jr. said Wednesday he "fixed" the new Colin Kaepernick Nike ad. A person familiar with the situation says the spot is scheduled to air during the NFL season opener on Thursday night and during football games throughout the season.

Check out the ad in the video embedded below.

While Nike's ad has received a lot of positive recognition from athletes including James, Bears outside linebacker Sam Acho and tennis star Serena Williams, it's also sparked backlash.

The Fraternal Order of Police also criticized Nike for the ad campaign.

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"I am really, really pleased they're making him the face because it shows people are standing up against rubbish".

The protests opposing Kaepernick are largely fulled by the former San Francisco 49er decision to kneel during the National Anthem.

Nike recently signed an extension to its deal as the NFL's official uniform sponsor.

Kaepernick started kneeling in 2016 to protest racism, police brutality and social injustice, with a handful of other players joining the effort by kneeling, locking arms or raising their fists as the national anthem played.

And other people burned their Nike shoes in protest. The quarterback claims NFL team owners conspired to keep him out of the league because of his protests.

But even better news for Nike is that as the dust has settled, the threats of boycott have died down faster than comparable calls to boycott companies, according to Tickertags, a firm that analyzes social media for frequency of mentions of keywords.

"Don't ask if your dreams are insane, ask if they're insane enough", Kaepernick asks at the end. Among Republicans, the company's net favorability fell by at least 75 points, and the number of Republicans likely to buy Nike products fell from 51 percent to 28 percent.

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