Here's the full-length Nike ad featuring Colin Kaepernick

Nike Customers Are Burning Their Clothes Due To Kaepernick Decision

Hughes, who founded and directs the non-profit "Foster Love Project", has asked that people angered by the company's marketing campaign with controversial former National Football League quarterback Colin Kaepernick consider donating their Nike gear to help Pittsburgh area foster kids instead of destroying it.

Kaepernick shared the new commercial, which he narrates, on Twitter on Wednesday.

This statement is the crux of the ad: "What non-believers fail to understand is that calling a dream insane is not an insult".

As a result, some wondered whether Trump tempered his response to Nike's Kaepernick ad simply because the company is paying rent to the Trump Organisation.

"Dream Crazy" is the second film of the 30th anniversary "Just Do It" campaign, following last week's homage to Serena Williams.

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The ad could ultimately alienate customers and turn them to rivals' products - which is not the objective of a marketing campaign, Saunders said. "However, it is also a risky strategy in that it addresses, and appears to take sides on, a highly politicized issue".

Nike is, in fact, the Trump Organisation's biggest tenant in a single space, with the company leasing 65,000 square feet (just over 6,000 metres square) of space on East 57th Street for Niketown.

Robert Passikoff, founder of marketing consultancy Brand Keys, said an ad like Nike's will divide people, but the outrage won't last. Some are prepared to risk the total loss of all they have, but Kaepernick already has a monument, because he has taken a stand in an industry - the National Football League - that sees itself as an expression of conservative American values, not a catalyst for social change.

"A lot of observers position Nike as a revolutionary", Morgan said. There, foster parents and kids can get things they need for free. Nike responded by posting an image of her on social media with the line "You can take the superhero out of her costume, but you can never take away her superpowers". Kaepernick has said: "I am not going to stand up to show pride in a flag for a country that oppresses black people".

"He can continue to make money, feed his family, continue to make a change", Bryant Stone from Huntsville said. "But I think it's a bad message that they're sending and the objective of them doing it, maybe there's a reason for them doing it but I think as far as sending a message, I think it's a awful message and a message that shouldn't be sent".

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