Which? reveals 87% of Black Friday bargains were cheaper earlier in year

Best Argos Black Friday and Cyber Monday UK deal predictions for 2018

Big Lots Thanksgiving hours: Big Lots is making some big moves this year, opening store from 7 a.m. on Thanksgiving until midnight and reopening at 6 a.m. for Black Friday. "'Black Friday" has really evolved into a shorthand way of saying "big sale'".

The LG 60UJ630V, a 60-inch 4K TV, was advertised at £799 by Amazon on Black Friday.

"Acme Tool is pushing some serious Milwaukee Tool Black Friday deals with sales on their M18 FUEL brushless 1/2" hammer drill, M18 FUEL blowers, and M12 drill and impact driver kits.

"Gone are the days when Black Friday simply meant checking the Sunday circulars to see which local retailers had the best deals", Consumer Reports noted in its shopping tips for 2018.

Currys PC World customers were told they could save £10 on a Sony compact camera advertised as £189 on Black Friday.

Which? also found that it was also cheaper by £10 or more at least 43 times in the six months following Black Friday (including 33 days in December and January).

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And remember, prices fluctuate all year round, so don't feel rushed into buying straight away.

Make sure to have a browse, because this is just scratching the surface.

Thanks to bestblackfriday.com, customers can figure out which stores will be open on the holiday in order to properly plan their shopping schedule, though the site notes that some stores will wait until the release of their Black Friday flyer to confirm their holiday hours.

The consumer body Which? checked the prices of 94 popular products including TVs, cameras and fitness trackers, and is warning shoppers to do their research before hitting the sales.

Although there are some bargains out there, Which? advised shoppers to do some research before rushing out to buy on Black Friday. Of the products listed above, all were lower in price during December and January when compared to Black Friday. We also found that the price of some products can vary by as much as 50% through the year, and often outside of sales periods or Black Friday. They look better than ever... On Black Friday, it's a good idea to steer clear of lesser or unknown brands that are on offer - it's likely that these won't be worth even the reduced price.

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