Spotify launches in India

Spotify launches in India

Spotify, one of the world's most popular music streaming services, is now available in India. Lastly, there is a Spotify Premium Yearly subscription that is available at a price tag of Rs 1189.

The Spotify app - now available on mobile, desktop and tablet - is free to download and users need to spend Rs 119 a month to upgrade to Spotify Premium. Spotify has 207 million monthly active users globally and 96 million subscribers.

Commenting on the launch, Spotify founder and CEO Daniel Ek said in a release: "India has an incredibly rich music culture and to best serve this market, we're launching a custom-built experience".

"Not only will Spotify bring Indian artists to the world, we'll also bring the world's music to fans across India". The streaming giant's current war with Warner Music Group may just be a small insight into future clashes regarding licensing and revenue shares, but the odds have now turned in Spotify's favour.

The Sweden-based company claims to have redesigned the music experience for India with a fresh set of exclusive features.

"Spotify's music recommendation engine can now be tuned to Hindi, Punjabi, Tamil and Telugu".

The company said that for India, people using the free tier can play any song on demand, while people in other countries can only listen to songs on shuffle in the free mode. The service offers a variety of Bollywood-focused playlists which are curated with songs from Indian movies.

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"Indians love music. It is an inherent part of our lifestyle and culture, whether we pray, work, or relax".

"All other major labels and publishers have already agreed on economics and to license their music, and Spotify has also entered into a licence with the local collecting society, while WCM remains the lone hold-out needed for a Spotify launch in India", the spokesperson added.

For its launch in the country, Spotify did not sign a licencing agreement with Warner Music and instead opted for a statutory licence, which is applicable to broadcasters automatically.

Spotify will launch in India in mere hours, paving the way for its long delayed entrance into a territory that's forecast to be the world's biggest population in the next five years.

-The best music from all over the world: More than 40 million (4 crore) songs and 3 billion playlists (300 crore) offering your favourite music in Indian and global music, across moods and moments. Google Play Music charges you Rs 99 per month. After downloading the app, Spotify will require you to login and post which the music streaming app will ask you to choose the kind of music you prefer so that the app can better recommend tracks based on its algorithms in the future.

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