Apple will use Monday's keynote to pivot in a bold new direction

Apple March 25 Event

The WSJ is also reporting that Apple will charge for their new TV service a reversal from earlier reports that the service would be free for Apple users.

The video-streaming product will be competing against the entertainment companies in Hollywood, which will also create and launch their own streaming service this year. Interestingly enough, Netflix is not going to be part Apple's new platform.

Revenue from its "services" segment - which includes the App Store, iCloud and content businesses such as Apple Music - grew 24 percent to $37.1 billion in fiscal 2018.

We should find out more during Apple's March 25 event, but Bloomberg said the company might also wait until WWDC in June, so we might have to wait a few months for more information.

Apple is holding its "Show Time" event today at the Steve Jobs Theater, Cupertino, California.

The company recently announced an iTunes Movies and TV app for Samsung televisions that could perhaps soon be expanding to other non-Apple devices.

Apps and services, from Spotify to Netflix have become favorites of users.

Meanwhile, equally as revealing from the newspaper's reporting of details about tomorrow's event is a related anecdote about how Apple CEO Tim Cook has begun meeting regularly with Apple's services division.

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The Cupertino company would collect the monthly subscription fees, then divvy up the revenue to developers, depending on the time users spend playing their games.

Netflix gained popularity with "catalogue" shows and movies from Hollywood and television studios but has been investing heavily in its own content in recent years.

Apple is taking aim at content that will be accessed over its devices.

Ahead of the launch, Apple negotiated deals that would let Apple bundle and sell networks at a discount, replicating a business model from the cable TV industry, one source familiar with the matter said.

It looks like we may have some possible pricing for the new Apple TV streaming service, subscriptions will apparently start at $9.99 a month.

But it's the video service consumers are most anticipating.

"Apple's access to more than 900 million unique users globally, a lot of them among the wealthiest individuals in the world, plus its culture of creating hardware and services with proven commercial appeal makes it well-positioned".

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