Disney+ streaming service to launch in United States on November 12

Walt Disney

During the company's Investor Day conference, executives announced Disney Plus will launch on November 12 at $6.99 a month.

Disney+ will allow downloading so that all shows and movies on the service can be accessed offline.

During Disney's investor presentation today, Disney+ unveiled their plans for the series, movies, classics and upcoming exclusives that will be available on the streaming service when it launches on November 12. The hero images at the top of the app will highlight the featured entertainment on Disney+, but you can also go through the Disney, Pixar, Marvel, Star Wars, and National Geographic catalogs very easily.

Disney ended a lucrative licensing relationship with Netflix (NFLIX.O) in order to create the streaming service and faces challenges as it builds a service to compete with the entrenched streaming leaders.

High School Musical will also be getting a series only available on Disney+, while all 30 seasons of The Simpsons are coming exclusively to the streamer as well, with Disney tweeting out a welcome to the long-running animated series.

The digital push is Disney's response to cord-cutting, the dropping of cable service that has hit its ESPN sports network and other channels, and the rise of Netflix Inc.

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The Disney+ programming will draw in part from Disney's deep library of classic family films. "There truly is no bigger priority for the Walt Disney Company going forward". They will be taking advantage of that creative freedom that Disney+ offers exploring the MCU, the Marvel Cinematic Universe, with our favourite characters over multiple episodes.

At the launch, Disney+ will have the first two trilogies from Star Wars plus The Force Awakens and Rogue One: A Star Wars Story. Apple has not yet said how much its service will cost or when exactly it will launch.

Disney also stressed how it would use "the power of our brands and our consumer touch points", said Ricky Strauss, head of content and marketing for Disney+, to market the service in a way that sounds aggressive even by Disney standards.

Last month, Disney completed its biggest deal yet with its $71 billion acquisition of Fox's entertainment business.

Disney is betting its new service will quickly offset that.

On most fronts, 2019 looks like a landmark year for Disney. "This gives you the sense of how he plan to explore the MCU and fresh and exciting ways in the series.in addition new and returning cast members will be lending their voice to their animated counterparts". It remains to be seen when it will come to Canada and other countries.

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